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Beyond Branding


For consumer product companies like P&G and Coca-cola, branding is kind of a big deal. While a brand should signify a reputation that is earned by delivering a great product or service, today it seems…

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Human Rentals

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The traditional employment relationship is the renting of human labor. It is a contractual relationship that society seems to accept, but there is something fundamentally wrong with it.  David Ellerman explains.

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